If you are creating a social media strategy for your business, adding TikTok to that list is vital. Over the past few years, TikTok has grown in terms of popularity and user base. It indeed made people go awestruck with its thriving growth. We are well aware that, in the beginning, the platform was well-known for entertainment. Now, it is one of the most influential sites with users from all over the world. Besides entertainment, the app also encouraged people to grow with their brands, talents, work, etc.
Because of its impact, users were even prone to buy tiktok likes to make their growth instant and effective on TikTok. Marketers and brands believe that TikTok’s stunning features and countless options were the main reason it became a potent marketing tool. One such feature that grabbed the eyes of many is the TikTok paid ads. If you want ideas to get started with this feature, read this article thoroughly. We have curated a simple guide to aid you from the beginning with TikTok ads.
What Is TikTok Advertising?
TikTok advertising is the process of displaying ads of your products or services to users on TikTok. These ads are displayed to users who you might think can be converted into your next ideal buyer. That is, you can target a specific group of people. You can also buy tiktok views to increase the visibility and engagement of your account. Furthermore, you can target based on specific criteria(metrics). Such as the following.
- Age.
- Gender.
- Geographical Location.
- User Interest.
- History of Interaction(likes, comments, shares, etc.).
- Mobile Type.
- Business end goals and a lot more.
Few Tips To Enhance Your TikTok Paid Ads
Before displaying your ads, make sure you have chosen the right ad type. Because considering different brands, TikTok has various ad formats such as in-feed ads, brand takeovers, top view ads, brand hashtag challenges, etc. So select wisely before you choose an ad type. Also, make use of TikTok analytics to keep track of your ad’s performance. By doing this, you will be aware of whether your current strategies are working or not.
Besides that, you can make ad videos fun and exciting to watch. Your ads don’t need to be always serious. Instead, make a video that will provoke users to keep watching your ads. The best advice for that will be to grab the attention of your viewers in the first three seconds. Also, this strategy will help you increase your popularity and follower base on TikTok. Furthermore, you can use Upviral to enhance your popularity on TikTok effortlessly.
Guide To Get Started With TikTok Ads
We believe you got an idea of what TikTok ads are; now it is time to commence your TikTok journey with these ads.
1. Create An TikTok Account
In order to advertise on TikTok, you will need to create an account in the TikTok ads manager first. In this step, you will be asked about the billing country or region and the primary use of the account. After giving the required information, click next. On the next page, you will be asked for some of your basic details like email, password, and verification code. To proceed further click on the sign-up button below.
Once your account is approved, finish your account setup with the necessary details asked. You can use the TikTok pixel (a code snippet) if you own a website. By adding this code, you can gather information about the events happening on your website.
2. Begin With Creating TikTok Ad
Click the campaign tab at the top of the Ad manager screen. Then click the create button. You will be asked to fill in the necessary information to complete your ad creation process.
3. Choose a Campaign Objective
Every brand or individual will have varied goals and objectives. Based on that, you can choose the ad objective. Choose between any of the following mentioned options.
- Reach.
- Traffic.
- Conversions.
- App Install.
- Lead Generation.
- Video Views etc.
4. Name the Campaign
Give a name to your campaign. The title should be accessible and recognizable to you even in the future. Now coming to the budget, you have two options. One is you can set the budget for a specific ad group instead of the whole campaign, select no limit. Else set a daily or lifetime budget for your ad campaign.
5. Choose Your Ad Placement
TikTok provides the option where you can select the ad placement. You can either choose automatic placement or choose the apt place for your ad. Automatic placement will show your ad across placements that support your ad type. Otherwise, you can manually select the placement of your ad.
6. Focus on Targeting
Now it is time to choose the suitable options for the targeting process. In this step, you will be asked to select your following. They are
- Audience Group
- Gender
- Location
- Age
- Language
- Interest and behavior
- Connection Type etc.
7. Implement Your Bidding Strategy
After setting your target audience, it is time to set your budget. You have already selected the budget for your overall campaign; now, this setting is for the ad group. Choose the budget type and set the start and end timing. Now set your bidding and optimize it accordingly.
8. Create Your Tiktok Ad
Choose your ad format. For example, it can be a video, an image, or a spark ad. It also allows users to upload or record videos. Next, select an appropriate thumbnail, enter the text, link, music, etc. and preview your ad. Finally, click submit. Your ad will undergo a review process and go live.
Last Glance
TikTok advertising might look a bit intimidating, but it is not. Once you involve yourself with TikTok ads, it becomes easy. Also, if you are worried about investment, just experiment with a minimum budget and increase it eventually. Then, by following the steps mentioned above, create a successful TikTok ad. Which ad type do you use the most on TikTok? Please share your thoughts in the comment section below.